Author & Entrepreneur
Mike Michalowicz is the entrepreneur behind three multimillion-dollar companies and is the author of Profit First, Clockwork, The Pumpkin Plan, Fix This Next, Get Different, My Money Bunnies, and his newest book, All In.
Mike is a former small business columnist for The Wall Street Journal and regularly travels the globe as an entrepreneurial advocate.
The profit formula is simple: Sales – Expense = Profit. The only problem is, it’s a lie. In his wildly popular presentation, Mike shows why the formula entrepreneurs use to calculate profit actually inhibits it. Mike then shares a new approach to profit – taking it first – that instantly changes everything. With this simple […]