CEO, Marketing Strategist, Social Media Expert
Lisa Kanda, CEO of Elkay Advisors, LLC, is a marketing strategist, speaker, facilitator, and trainer who focuses on helping businesses and entrepreneurs learn how to establish and grow their online presence to get visible, connect with their ideal clients, and use their digital real estate in a strategic, effective way to get results.
Her approach is to demystify the ever-changing digital landscape and reduce overwhelm to empower her clients to show up, stand out, and succeed by instilling confidence to take consistent action steps to establish, sustain, and grow their online presence and their revenue. With the explosion of generative AI tools in the past year, Lisa helps professional and business owners to integrate and use them in their marketing strategy, content development, and optimizing their LinkedIn presence.
Lisa is a consultant to the New Jersey Small Business Development Center (NJSBDC) at Brookdale Community College and was instrumental in the creation of NJSBDC’s successful Digital Blueprint Certificate program. She has taught classes as an adjunct professor at Monmouth University and the Savannah College of Art and Design.
She is past president of the New Jersey Communications, Advertising and Marketing Association and is a member of the Social Media Marketing Society.
Lisa received her MA in Corporate and Public Communication from Monmouth University and her BA in Communication for the University of Dayton.
In the ever-evolving landscape of artificial intelligence (AI), the relationship between technology and human creativity is undergoing a paradigm shift. The panel discussion on “AI & The Creator: Friend or Foe” serves as a compelling exploration into the intricate dynamics between AI and the creative process, offering insights into the challenges, opportunities, and ethical considerations […]