Jess Berkin

Jess Berkin

Chief Brand Officer, LEFT LANE Hospitality

Jess brings more than 15 years of experience to her role as Chief Brand Officer for LEFT LANE Hospitality, where she leads brand strategy, management, creative and marketing for the vertically integrated, New York-based firm. Jess is the brand leader behind Bardo Hotels, a new luxury hospitality brand that recently debuted with the highly anticipated opening of Hotel Bardo Savannah.

Beyond the Logo: Building Brand and Community in Modern Marketing

Flannery O'Connor Room

In the digital age, where consumer engagement and loyalty are more coveted than ever, the essence of branding has evolved far beyond the logo. “Beyond the Logo: Building Brand and Community in Modern Marketing” is a comprehensive panel that delves into the transformative strategies top brands are employing to foster deep connections and build vibrant […]