The Profit Minority Report: Forecasting Your Best Future Customers

Main Stage / Ballroom

If your business could identify its most profitable customers for the next several years would you treat those customers differently? Join strategic marketing consultant Phillip Scroggin on a crash course of the principles and tactics in identifying, acquiring, and developing customers based on their projected profitability. See how the leading brands in the world are using first-party data and predictive modeling to scale profits and personalize experiences.